In a recent Q&A session, Instagram Chief Adam Mosseri addressed a question in many users’ minds: Will Instagram bring back the ‘Following’ feed? Unfortunately for those hoping for a simple chronological timeline, Mosseri confirmed that this option is unlikely to return. The reason? It doesn’t drive the kind of engagement Instagram needs to thrive.
Mosseri explained that while some users enjoy the simplicity of seeing posts in the order they were shared, the overall data tells a different story. Every time Instagram tests the feature, user engagement drops and satisfaction levels decline. According to Mosseri, users often forget they’re in the ‘Following’ feed, use the app less, and eventually report being less happy with Instagram altogether.
This isn’t the first time Instagram has tinkered with its feed structure. In 2016, the platform shifted from a chronological timeline to an algorithm-based feed, prioritizing posts based on user behavior. While initially unpopular, the change allowed Instagram to show users more relevant content, which led to higher engagement rates over time. Attempts to reintroduce a chronological feed option have seen similar challenges, as users seem less satisfied with the experience in the long run.
This shift towards algorithm-driven content isn’t unique to Instagram. Other social media giants like Facebook and TikTok have also emphasized recommendation-based feeds to boost user engagement. Industry experts argue that while algorithms can feel intrusive, they are key to keeping users engaged. By serving more personalized content, platforms like Instagram can hold user attention for longer periods, which ultimately benefits both the platform and advertisers.
While a return to Instagram’s ‘Following’ feed might not be on the horizon, users can still take control of their experience. Consider adjusting your notification settings or muting accounts to create a more curated feed. As platforms continue evolving, staying proactive about managing your social media habits is essential for a satisfying online experience.
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