Instagram Introduces ‘Best Practices’ Feature to Guide Creators on Posting

Instagram has recently launched a new feature aimed at helping content creators and businesses maximize their reach and engagement on the platform. The “Best Practices” hub, accessible through Instagram’s professional dashboard, provides valuable insights on how creators should post to increase visibility. 

With the rise of competition in social media, Instagram aims to equip users with the tools needed to stay ahead, focusing on content creation, sharing, and monetization.

This feature offers a blend of generic and Instagram-specific recommendations. For example, creators are encouraged to track follower growth and maintain consistent posting schedules—classic social media strategies. However, there are also platform-specific tips, such as a suggestion that Reels longer than 90 seconds may reduce visibility to new users. 

This guidance aligns with Instagram’s push towards short-form content, echoing statements made by Instagram Head Adam Mosseri about the platform’s prioritization of brief, engaging videos.

A Shift in Instagram’s Approach to Creator Support

Instagram has previously rolled out features aimed at improving user engagement and business performance. In 2020, Instagram introduced detailed analytics to business accounts, empowering users with more data to refine their strategies. The recent launch of the “Best Practices” hub is a continuation of this approach, helping creators align their content with Instagram’s evolving algorithm.

Social media experts highlight the growing importance of aligning content with platform priorities. As part of broader Instagram marketing strategies, creators need to stay updated on trends like Reels and short-form content to remain competitive. “Platforms like Instagram are constantly evolving, and creators must adapt to continue growing,” says digital marketing strategist, Sarah Tan.

By following Instagram business tips and adapting to these new strategies, creators can significantly increase their Instagram reach. Posting consistently, using engaging content formats like Reels, and monitoring account metrics are essential steps to staying visible in an increasingly crowded space.

If you’re a creator or business owner looking to grow your presence, take advantage of Instagram’s “Best Practices” hub. Prioritize short-form content like Reels under 90 seconds and post regularly to maintain visibility. This simple step can go a long way in boosting engagement and reach.